I launched a fake viral boycott of Celsius

Sup nerds,

Last week, I got 10M+ views for boycotting Celsius to change their name to Fahrenheit.

Yeah.

It’s been a wild week.

I’m going to break down the campaign day-by-day, yap about some of the learnings, and then share with you the real reason why I launched a meme boycott on Celsius.

3/13/25

Ok first we must flashback to March 13th, 2025.

It’s a normal day. I wake up and go to my fridge to grab some Celsius.

Except today is not like normal days.

I have a realization.

I live in America.

Why the fuck am I drinking a drink called Celsius?

It should be called Fahrenheit.

So I go upstairs and grab my label-maker and slap a label onto my Celsius.

This is America. You can just rename things.

This sparks in me an idea.

I need to do a full-scale campaign to rename Celsius to Fahrenheit.

I start scheming…

5/28/25

I don’t have the bandwidth to start a whole new energy drink.

I’m kinda busy building a multi-million-dollar software here at Memelord Technologies, so I realize I can just design some koozies that say Fahrenheit on them.

I design the first version of a Boycott Celsius Koozie and order 1 to test out if it fits the Celsius can correctly. It does. Boom.

6/9/25

I buy the domain “boycottcelsius.com” for $11.

I redesign the koozie so it has that domain on it. It feels a lot more clear what it is.

Then I order 200.

Then we start shipping them out to friends and influencers who agreed to be part of the plan. Then back to scheming.

Fast-forward a month.

7/1/25 (X Launch)

I wake up.

The finalized launch video arrived while I was sleeping.

I drafted up 2 variations of the launch tweet the night before.

It is time.

I pick a draft.

I’m nervous.

I spent thousands on this. We need it to pop off.

Fuck it, we ball.

I fire off the boycott announcement tweet.

It immediately starts gaining traction.

I send it to the homies and ask them to share.

Then I send it to various meme accounts that I run or ones that that are on my payroll to retweet and quote-tweet.

Then I send to some conservative influencers and ask them to start sharing the post.

Shit is going wild.

Tons of comments coming in.

Americans saying “FUCK YEAH”.

Europeans calling me an idiot.

I’m just saying “merci beaucoup!”

I love it.

That was the point: to inspire some goddamn American patriotism.

By the end of the day we’re at 800k views.

We’re getting boycott signatures and koozie sales coming in, but that’s not even the real reason I’m doing the campaign. More on that later.

To keep my focus on X, I didn’t even worry about posting the video on Instagram until tomorrow. My whole team is freaking out.

People congratulating me for a successful boycott.

I tell them “It’s just beginning”.

I’m locked the fuck in.

7/2/25 (Instagram Launch)

I’ve got around 15k followers on IG.

If you live in NYC, there’s a good chance you’ve seen these viral videos of me.

I’m not saying this to be cocky.

I’ve just been recognized enough from it at parties or shit that there’s a good chance you’ve seen it. But honestly my IG hasn’t been popping for a while. I’ve been too locked in building our product to be posting videos or riding the subway reading books.

So I needed to come back with a storm.

On 7/2, I posted the launch video as a collab with a big pro-Americana meme page I’m friendly with. Then I sent around the video to some large meme pages I work with.

iamjasonlevin

15K followers

View more on Instagram

We end the day with around 30k views.

But it’s just beginning.

7/3/25-7/4/25 The Meme Pages Start Sharing

Today and tomorrow is the big IG push.

July 3rd and July 4th.

Everything is in place. There’s nothing left for me to do.

I go play a game of tennis with my little bro. He’s decked out in American gear. I’m drinking Fahrenheit.

Boom.

Around 1 PM, Collegefessing (5M followers), Moist (5M followers), Fuckboy Problems (15M followers), and 3 more big meme pages all share my content. 

On top of IG posts, they added my video to their IG stories with a link to boycottcelsius.com. We saw sales coming in nonstop. At this point, I’m considering pivoting from software to koozies full-time at this rate.

By the end of the day, my launch video is sitting at 500k.

The Instagram meme pages hit over 7M views total.

And what about the koozies?

We sold a fuckton.

But I don’t really care.

That’s small money.

The truth is I don’t give a fuck about the koozies. I never did. And I’m not launching a competing energy drink brand even though people are telling me to.

I believe that memes make movements.

I believe the ability to spread an idea is the most important skill in the world.

And I believe that me and my team is top .01% in the world at this.

I did this campaign as a case study to show you what me and my team are capable of.

I’ve already booked 8 calls with startups and VC funds interested in working together on a large-scale campaign. All I need is 1 for the campaign to be a profit.

Whether in marketing or in dating, you gotta risk it for the biscuit.

If you’re interested in working together, send me an email [email protected].

Memes of the Week (FAHRENHEIT EDITION)

Thanks for reading nerds.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord Technologies