Sup memelords,

Jovian again here, the underaged operator of Memelord.com.

Before we start, do check out our upgraded Meme Video Library.

If you’re someone who’s always searching for funny meme videos for Reels or TikTok, you’ll love our library.

Some success stories from our users:

Try it all for free on Memelord.com!

If you don’t sign up I will haunt you in your dreams I swear to God.

If you want a personalized demo, just hit me up. I’ll say your name loud and clear. Custom requests available if you sign for Annual.

Still not sure about subscribing? Hit me up and I’ll answer any of your questions.

Now let’s talk about how to make a meme.

I remembered the first time I learned what “memes” are.

I was a college freshman just arriving in Taiwan, and I found this website called 9GAG.

You older memelords are probably familiar with it (true story, I asked Jason and he was only remotely familiar with 9GAG).

That’s where I learned what memes and meme templates actually are. The classic memes like “Overly Attached Girlfriend”, “Good Guy Greg”, or “Philosoraptor.”

I never thought that memes would be the cultural driving force like it is now.

The ability to make memes are now 100x more valuable than in 2010.

We at memelord.com talk about meme marketing. All the time. Because we believe in making funny stuff and entertaining marketing.

But I noticed it seems like we rarely talk about how to start meme-ing.

The short version is honestly just start posting, but I want to break it down a little more for those who are are still not sure about memes.

First things first: if your major concern is you’re afraid of “not being funny”, you don’t have to worry.

The meme templates already tell you to be funny. Think about it like a joke format that you can use at any time, but it’s more flexible and it’s visual.

Now let’s get deeper into the meme mines.

It’s all about the inside jokes

The business principle of “know your customers” also apply to making memes.

If you don’t know how users perceive your product, you won’t be able to make memes that resonate.

Think about memes as the inside jokes between you and your potential customers. You can only make them laugh if both of you are in the joke.

This is how companies like Supabase got popular with memes: they dropped meme templates paired with things that non-developers wouldn’t necessarily understand.

I call it the Meme Angles.

To get your Meme Angles, you have to:

• Know your audience

• Know their pain points

• Articulate the pain points and problems they complain about

Our friend and power user 1Up is another company who’s doing this really well. They have a meme library just them working on different Meme Angles and pain of working in sales.

Making memes is also a test for yourself.

How well do you actually understand your customers? How good is your current product positioning and messaging? Are we even marketing to the right audience?

If your memes don’t hit, then it’s possible it doesn’t resonate well because they can’t relate to it. That’s when you need to get back to the drawing board.

Solidify your Meme Angles, you can insert your product into it.

If you’re worried about your caption or copy is not funny, understanding your target audience will solve this worry. Because when you know their problems, you can basically speak in their voice.

But don’t be too sales-y all the time. The idea of memes are to make people laugh, then sell them.

Think like an entertainer first, sales second.

Make them laugh, and make them pay.

Timing is everything

Just like comedy. Timing is everything in memes.

It applies to every facet of meme-ing.ou have to be aware of your customers’s current pain points. You have to know what’s the latest meme templates and format. You have to get int the conversation at the right time.

You have to know what The Current Thing is, and strike the iron when it’s hot.

Let me give you an example. Let’s say you’re making a meme about the marketing team getting viral with memes.

It’s the same joke, but if you post the first one, you’ll be seen as a boomer (apologies in advance to our boomer subscribers). Or as the kids say, you have “negative aura”

On his book Memes Make Millions, Jason wrote about why you should be on top of The Current Thing:

The problem is, staying on the current thing is HARD.

This is what Jason wrote right before the paragraph above:

And I get it. I don’t want to be terminally online 24/7 just to make memes.

I want to be out there spending my time touching grass or concentrating on other meaningful work.

Hell, Jason is now in Florida doing some “deep work session” (that’s the code for some Brokeback Mountain shit me thinks) with our CTO and I can’t even reach out to him.

So I gotta plug ourselves here: this is why we build Memelord.com

We have Meme Alerts, a daily email that updates you with the latest meme templates and narratives, and examples on how other people use it.

You’ll also find the latest trending memes on our meme library. One stop shop for all of your unhinged dank ideas.

Yes, Memelords have to be terminally online to some degree, but you also need to go out and actually live an interesting life to nurture your creativity.

If you’re a memelord.com user, we’ll always got your back so you never miss your meme beat.

MORE COWBELL MEMES

Saturday Night Live is 50 years old. It’s one of the most impactful comedy show in America. Most Americans reading this never knew a life without SNL.

Yet, their hit rate is actually not that high.

Since 1975, SNL put out, on average, 170-200 new sketches per year, not including recurring characters. That’s close to 10,000 sketches in total.

How many of them do you remember?

If they can get to 20-30 memorable sketches per year, that’s a good percentage for SNL.

Every once in a while, some of them will become part of a pop culture vernaculars, such as More Cowbell, Dick In a Box, or even break through the barrier to become Wayne’s World or Blues Brothers.

If we’re looking purely at hit rate, it’s really low.

But it doesn’t mean they suck. They’ve been around for 50 years.

All of the less impressive sketches they churn out are part of building and compounding their legacy as the comedy sketch show in America.

Conan O’Brien always says “I work in a volume business” — the more body of work you ship, the more shots on goal you have.

It’s the same with memes. It’s a volume business.

The more memes you posted, the more chance you’ll have to make your target audience laugh.

The more shitposts you published, the faster you can figure out what works and double down on it.

You might post some duds here and there, but who hasn’t?

Even the great Al Pacino has his rock bottom moments. Remember the movie Jack and Jill?

Every memes and entertainment you ship to your audience will compound, and you’ll keep getting better at it. It’s just how it is. You can just do things.

Being funny and entertaining works

If you’re still not sure about memes, try not to think about it as memes.

Think about it as you’re marketing with entertainment. A strategy that has worked for literally hundreds of years.

Memes are just the easiest way to do it.

If you’re ready, we at Memelord will be with you along the way.

Let’s get going.

If you’re ready to try out making memes, try out Memelord.com for free.

If you like this piece, I’d love to hear from you!

Follow me @jovvvian or hit me up on LinkedIn if you’re nasty.

Thanks for reading memelords.

Create some cool shit this week.

Jovian “The Child Labor” Gautama

VP of Memes at Memelord.com