Sup memelords,

Jovian again here, the one and only in-house Child Labor of Memelord.com.

Before we start, I want to let you know the new features we’ve dropped recently:

• Meme Search: Find any memes with the vibes or topic you’re looking for.

• Meme Shuffle: Let us surprise you. Dig into 1000s+ memes within seconds

• Marc Andreessen Meme Maker: Our intern built this and I have no idea why.

• Veo 3.1: Make crazier meme movies with the new First Frame → Last Frame feature

Try all of above for free on Memelord.com! Please do sign up or else I won’t get my food ration

If you’ve been thinking about trying out Memelord but still on the fence, reply to this email and I’ll send you a personalized demo!

Now let’s talk about why meme marketing are not only for the young’uns out there.

It’s for the uncs and the aunts too.

Quiz time: what do these brands have in common?

• Wendy’s (fast food)

• Juventus FC (Italian soccer/fútbol club)

• SparkNotes (study guide for lazy-ass students)

• Domino’s Pizza (fast food but worse)

Yeah yeah, you probably already guessed it: “they all use memes and humor for marketing!”

You’re not wrong. These are brands that actively use memes and humor to promote their products.

I interviewed the memelord behind Morning Brew’s social Liam Fennessy, and he was fascinated by how Juventus — a billion-dollar sports brand — is “putting brainrot on the timeline.”

But here’s another thing they have in common:

They’re old as fuck.

Darwin said, “It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change.”

I think this also applies to brand marketing.

The brands I mentioned above have survived until the year of our Lord 2025 because they keep adapting their marketing strategies to the modern era. That’s how they maintain their status in the market.

Mind you, these aren’t modern tech startups born in the internet age.

These are legacy brands that learned to play the current online game to stay relevant.

When we think about meme marketing, we usually think of tech startups run by young people. Gen Z founders using dank memes for distribution. And to be fair, memelord.com is one of them too.

But no. There are billion-dollar heritage brands that are all in on funny marketing.

They adapt to whatever The Current Thing is.

That’s why they’re worth billions. They know if they don’t adapt, they’ll die.

Enterprises love memes

“Meme marketing is childish. We’re not a young startup! We’re a serious B2B company targeting business adults.”

That’s the main concern most “serious” companies have.

They worry their brand voice will sound wacky if they use memes for marketing.

Yet they forget the #1 rule of marketing: be different.

1up is a sales automation knowledge platform targeting B2B companies. Their audience is basically enterprise salespeople.

They’ve also been one of memelord.com’s power users since day one.

This January, they raised another round of funding — after getting one-third of their users from memes.

Another example is Zapier.

They’re a $5B dollar startup with users from companies like Amazon, Walmart, and Toyota.

And currently they’re looking for a marketer who is funny and can meme.

Here’s a bit of lore: I used to make memes as a freelancer for Zapier a couple of years ago. I was paid $1.5K/month for 3-5 memes per week.

They stopped doing memes for a bit, but now they see that memes and humor are the way to go for marketing.

That’s why they’re the GOAT company. They understand that modern marketing is all about memes, humor, and entertainment. The antidote to all the AI slop out there.

I believe Zapier will be one of the few tech companies that could become a historical brand because they’re just that good at adapting.

“Memes are a young people’s game. I can’t do that.”

You’re probably seeing all these Gen Z kids being funny on social media and thinking, “I can’t do this meme stuff. They won’t get my humor.”

But what if I told you this: the older you are, the more advantage you have.

If you’re older, chances are you’re the same age as the decision-makers — the ones with actual buying power.

Two weeks ago, Ramp pulled off a stunt with Kevin from The Office in Central Park.

It was a genius move. A masterpiece that marketers will be talking about for a long, long time.

The Office is basically the sitcom for millennials like me. People in their 30s and 40s can’t stop quoting it all the time.

Guess who has the money and decision-making power to try out Ramp?

Millennials.

Even if you’re not a Zoomer, you’ve got the advantage of sharing the same pop culture and humor references as the people with buying power.

These are the CEOs, CMOs, and CFOs who decide which software or product to use.

If you can make them laugh with humor and memes, they’ll remember your brand.

That’s fucking valuable.

“Okay, but how do I start making memes?”

If you’re a founder or creator, just try posting the latest trending memes on Memelord.com, or dig into the Classic Memes section.

Find a format you think is funny and matches your audience’s vibe, then start posting. If your medium is short videos, you can check out our meme video library too.

If you’re an in-house marketer, I get it — you probably need buy-in from your manager, CEO, or other team members.

The best way to start is small.

Post a funny tweet, Instagram, or LinkedIn post every now and then. See how your audience reacts.

If it’s positive, double down on it.

It’s never too late to start using memes and humor as your marketing strategy.

Once you start doing funny marketing, it’s only up from there.

Memes are just the beginning

Memes are the gateway to full-blown creative marketing.

Once you figure out what your audience loves and find your own funny voice, you can go harder and do crazier stunts.

Maybe you create a campaign about how Celsius should be rebranded as Fahrenheit, or make a video about running for NYC mayor.

Memes are just the beginning, but you have to begin.

When decades old brands are betting on memes, there’s no reason for you not to.

It’s never too late to start making memes.

It’s never too late to trust your creativity.

You just have to start.

If you’re ready to try out making movies and memes, try out Memelord.com for free.

If you like this piece, I’d love to hear from you!

Follow me @jovvvian or hit me up on LinkedIn if you’re nasty.