I went viral on Tiktok without knowing it

Sup memelords,

Memelord.com went viral on TikTok this week.

What was the TikTok??? I’ll show you a sec.

But first: the best part?????

It was completely accidental.

I didn't plan it. I didn’t pay anyone. No AI slop or BS influencers needed. In fact, I didn't even know it was happening until my friend texted me:

I just built a product people love and people yapped about it.

Not gonna lie, getting a text like that is pretty scary. At first, I was like, "What did I do?" “Who did I insult?” But it turned out to be fantastic for business.

The signups are coming in faster than we can keep up (our announcement bot is literally glitching from multiple at the same time).

“What was the TikTok?" you ask???

“Websites I can’t live without as a social media manager”

A social media manager customer of our product made a TikTok showing products that she uses. It now has almost 1M views, 99k favorites, and over 100,000 bookmarks.

Seeing this screenshot made me so fucking happy you can't even understand.

You have no idea how much hard work and love we put into this product.

From our weird windows 95 design to building out fancy AI features to hours and hours of arguing and debating over random features that other people would think are a waste of time, we put our heart and soul into memelord.com.

And it’s a beautiful feeling people are recognizing it.

Considering that 18 months ago, memelord.com didn't even exist, it's surreal to be featured on a list of website that social media managers can't live without.

I literally started Memelord in September 2024!

Now, social media managers can't live without us.

WTFFFFFF.

But this wouldn't have ever happened if I didn't build a product for myself that I wanted as a social media manager.

Build a product for you first and then find people like you.

From 2021 to 2024, I was a social media manager for startups, so I built the exact tool that I wanted:

• Text message alerts for new trending memes so I never miss a trend

• A meme editor and video editor that has all the newest viral memes in there so I can edit super fast

• Plus all the new AI tools in 1 place to make super unhinged fun shit

This became memelord.com 

People ask me who would ever want this?????

Uh, well, I did.

I built what I wanted to exist in the world, and then used the power of the internet to find people like me. If you're building a product out there, build something for yourself as customer #1. I am and will always be power user #1 of memelord.com.

Because I was building it for myself, I did it my way.

And because I'm a weirdo, that means I did it weird.

Just 18 months ago, I had never built a product, and I was working at a company where they wouldn't let me touch the product at all.

I said "fuck it" and tried to do it myself.

I launched Memelord Technologies version 1 with some Red Bull and no-code (I literally don’t know how to code).

And oh yeah, don’t forget I launched it with a $6.90/month micropenis plan with a tiny eggplant icon.

Some people told me I was stupid for having a “micropenis plan", but the right people loved it. We saw such explosive growth that I raised $3M for Memelord.

Then I designed memelord.com version 2 exactly the way that I wanted.

Again, people told me I was crazy. Some people hate the aesthetic. They said we should go more modern and slick. But I fucking love it, and it found the right people

There’s no shortcuts to building a product people love

There's a lot of shortcuts to viral marketing.

There's a lot of shortcuts to a sexy-looking product.

But there's no shortcuts to building a product that people actually love and are obsessed with and use everyday.

Our retention numbers and DAU are off the charts, our churn is lower than any startup I've ever seen, and our trial conversion rates are higher than any startup I've ever seen.

This always surprises people, but even me, the viral meme marketing guy, I believe that product must come first. If you don't have a good product, memes aren't going to save you. No marketing will save you. Marketing a bad product is like slapping lipstick on a pig. Take the time to build a good product, then go market it. That’s what we did.

There are no shortcuts for building a product people love except putting your heart and soul into it. In a world where AI can build anything, craft and love of the game are what will make you stand out as a product builder. So put your fucking heart in it.

And remember: if you're not sure what to build, stop asking other people, stop building stupid shit your heart isn’t into, and look inside yourself.

What do you need in the world???

Write it down. Really think about it. It can be 1 simple thing. Then go build it and use the magic of the internet to find people like you. The internet is a lot bigger than you think.

To anyone doubting how big your idea can be, check the number of bookmarks on this TikTok alone. It’s just the beginning of Memelord.com.

Our new marketing strategy: slapping stickers on unemployed girls.

Thanks for reading memelords.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord.com